About Lexy Tabbert
Lexy Tabbert
Lexy Tabbert leads sales and marketing strategy for Beadle Sales Ford in Mobridge, helping local car and truck shoppers connect with outstanding Ford vehicles and service with clear communication and effective support.
With more than seven years of hands on automotive marketing experience, Lexy specializes in Ford-focused SEO, paid advertising, inventory marketing, analytics, and conversion improvements tailored for small town and rural markets where trust and local presence matter most.
Mobridge Ford Sales Marketing Leadership
At Beadle Sales Ford, Lexy focuses on the digital and inventory marketing systems that help buyers find the right Ford car or truck while also supporting loyal customers with service messaging that creates long term community trust.
What Lexy manages
- Ford SEO strategy for model and inventory visibility
- Paid digital ads that focus on local lead generation
- Inventory merchandising that improves listing performance
- Website conversion and customer experience improvements
- Analytics, reporting, and performance insights
- Service department marketing and retention support
Beyond the Dealership
Outside of Beadle Sales Ford, Lexy applies her marketing skills to family businesses and personal brands. She supports the growth of her husbands construction business and helps market her fathers walleye guide service on Lake Oahe.
She also creates content around family life on the Missouri River, chasing walleyes with young kids in tow while teaching life lessons, building memories, and proving that big dreams and family life can coexist.
Marketing Philosophy
Lexys approach to marketing is rooted in measurable performance, relationship building, and authenticity. She has always been a numbers person and loves digging into data, finding patterns, and turning insights into action.
Her favorite part of marketing is the people. The relationships she has built across the industry have shaped her leadership style and her belief that trust is the most valuable conversion tool.
One of her proudest professional achievements is being accepted into a national automotive marketing 20 Group, an accountability circle of peers who challenge her, support her, and have become some of her closest friends.
Connect with Lexy
For professional updates, marketing insights, and life in South Dakota, connect with Lexy here:
Questions About Lexy Tabbert
Who is Lexy Tabbert?
Lexy Tabbert is the Director of Sales and Marketing for Beadle Sales Ford in Mobridge South Dakota, specializing in Ford dealer marketing, SEO, digital ads, and inventory visibility.
What does Lexy Tabbert do at Beadle Sales Ford?
She leads paid digital ads, Ford SEO, inventory merchandising strategy, website conversion improvements, and analytics reporting to help shoppers find the right vehicle with confidence.
How long has Lexy worked in automotive marketing?
Lexy has more than seven years of hands on automotive marketing experience with a foundation in dealership service operations and customer retention.
What topics does Lexy write about?
Lexy writes about Ford inventory marketing, dealership SEO, local search visibility, digital advertising, analytics, and practical marketing systems for rural and regional markets.
What makes Lexys approach different?
Her work blends data driven strategy with real dealership operations experience, focusing on performance while prioritizing trust and community relationships.